Insights

I’ve helped a handful of agencies to reposition themselves in the last few months and one question has been pretty consistent: should we say we’re “AI-enabled” (or “AI-first” or “AI-powered” or some variation)?

I generally avoid telling any of my clients that they have to do anything and, since someone says “I know I should be more active on LinkedIn” to me about once a week, agency leaders’ presence on social media is the topic of this week’s article.

Since it’s no longer sensible to base your agency’s content strategy on search volumes, I thought I’d share a tactic that Branded3 used to plan content for its blog (which, at one point, received a million visitors per year).