Insights
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Tuesday, May 13, 2025

Stephen Kenwright
Turning down the perfect client
Last week, I wrote about how hard attribution can be for a marketing agency. This week’s post is about what happened when that same client got back in touch after we’d started our own agency - and why we turned them down.
Tuesday, May 6, 2025

Stephen Kenwright
Attributing outbound sales
It isn't as simple as "new business makes the intro and then we close it". Marketing generates the leads...it's new business' job to collect. Here's what you need to know about attributing outbound.