Insights

Most agencies have been told they "didn't understand the client's industry" at some point. Here's an example of what relevant experience means to a client (and why it might not be what we think).

Early in each pitch presentation, most agencies remind everyone in the room why they’re in the room by summarising the brief. This is how to do it properly (and why it's perhaps the most important slide in your deck).

While the agency is trying to establish the budget (which it doesn’t actually need to know), it makes a series of costly mistakes in the first phone call with a prospective client. Here are the first 5 that are likely to come up.

Last week, I wrote about how hard attribution can be for a marketing agency. This week’s post is about what happened when that same client got back in touch after we’d started our own agency - and why we turned them down.

It isn't as simple as "new business makes the intro and then we close it". Marketing generates the leads...it's new business' job to collect. Here's what you need to know about attributing outbound.