Insights

I believe there are five simple questions with answers that, between them, decide almost everything about the agency’s strategy. This pricing question is one of them.

A few weeks ago, a friend of mine asked: “how do you know when it’s time to go it alone?” I’ve now been self-employed for 6 months (for the second time, after starting, growing and selling Rise at Seven) and I think there are 7 boxes you’ll want to tick (most of).

SWOT - Strengths, Weaknesses, Opportunities, Threats - is the industry standard for situational analysis. I learned about it in secondary school which, in hindsight, was probably the first clue that it’s not fit for purpose.