Insights

Jim Collins famously says that in order to become great, companies need to “first get the right people on the bus, in the right seats...and then figure out where to drive it.” Please indulge me while I torture this metaphor into agency shape and tell you exactly what I think you should do about it.

I believe there are five simple questions with answers that, between them, decide almost everything about the agency’s strategy. This pricing question is one of them.

A few weeks ago, a friend of mine asked: “how do you know when it’s time to go it alone?” I’ve now been self-employed for 6 months (for the second time, after starting, growing and selling Rise at Seven) and I think there are 7 boxes you’ll want to tick (most of).

SWOT - Strengths, Weaknesses, Opportunities, Threats - is the industry standard for situational analysis. I learned about it in secondary school which, in hindsight, was probably the first clue that it’s not fit for purpose.