Insights

Building proprietary technology has always been on many agencies’ roadmaps, partly because it has the potential to increase the agency’s price tag in an acquisition. There are other reasons too, though.

advise agencies on what constitutes a “lead” most months. The ambiguity often comes from using the terms “marketing qualified lead” (MQL) and “sales qualified lead” (SQL), which are commonly found in SaaS businesses…which agencies are not.

When I talk about employee benefits with agencies, it’s usually because they were participants in the post-COVID arms race (and then felt the pressure at the beginning of the cost of living crisis), so now they feel a little trapped by the bill.

I will never, ever have a company phone number ever again (unless something drastically changes).

I help agencies to overhaul (or sometimes initially build) their leadership teams and make them more productive, so here are some general rules about team size to get you thinking.

If you give gifts to clients (for Christmas, or any reason), this one's for you. It's about how Rise at Seven's gifting strategy came together (and why it worked).

This is the first Ask Me Anything I've published. If it proves popular (e.g. people message me saying they like it and, especially, if you ask me more questions) then I might make this a regular feature in between my other articles. Enjoy!

Each of our clients should (hopefully) have a scope of work - showing what we’re contractually obligated to deliver - and we allocate our resources accordingly. But that’s not enough.

Since several factors are coming together to affect agencies’ commercial performance, I wanted to share a couple of places where I see this manifesting itself.

Lately I’ve been helping a few marketing agencies with their pricing strategy as part of my work as a business development consultant, so now seems like a good time to share some of the pricing strategies we employed at Rise at Seven to get to £12m billed in our first 3 years.