Insights

Direct mail is getting more popular again, for reasons mostly to do with how much garbage we receive digitally. Here's what you should think about if you want to try sending things to prospects in the post.

I help the agencies I work with to win “transformative” deals. Basically, getting a signature on a contract that changes the agency for the better.

I’m writing this at the start of September, when most people have returned from summer holidays and agencies have high expectations for sales over the next 3-4 months. Who is it that you're going to sell to?

If you’re using AI (which I think most people reading this will be), then you’ve got an obligation to tell your clients how it’s being used.

Building proprietary technology has always been on many agencies’ roadmaps, partly because it has the potential to increase the agency’s price tag in an acquisition. There are other reasons too, though.

advise agencies on what constitutes a “lead” most months. The ambiguity often comes from using the terms “marketing qualified lead” (MQL) and “sales qualified lead” (SQL), which are commonly found in SaaS businesses…which agencies are not.

When I talk about employee benefits with agencies, it’s usually because they were participants in the post-COVID arms race (and then felt the pressure at the beginning of the cost of living crisis), so now they feel a little trapped by the bill.

I will never, ever have a company phone number ever again (unless something drastically changes).

I help agencies to overhaul (or sometimes initially build) their leadership teams and make them more productive, so here are some general rules about team size to get you thinking.

If you give gifts to clients (for Christmas, or any reason), this one's for you. It's about how Rise at Seven's gifting strategy came together (and why it worked).