Insights

Several of my clients are hiring right now, so I’m returning to recruitment scorecards fairly often.

If you’ve ever thought to yourself “why am I the only one who seems to be thinking seriously about [new technology]?”...this one is for you.

I believe there are five simple questions with answers that, between them, decide almost everything about the agency’s strategy. This pricing question is one of them.

In a competitive pitch process, do you want to go first, last, or in the middle?

I’ve helped a handful of agencies to reposition themselves in the last few months and one question has been pretty consistent: should we say we’re “AI-enabled” (or “AI-first” or “AI-powered” or some variation)?

This isn’t an article on whether you should make redundancies (which is something I talk about with clients when necessary); it’s about passing on lessons I’ve learned from 3 redundancy processes that I’ve seen first hand.

I generally avoid telling any of my clients that they have to do anything and, since someone says “I know I should be more active on LinkedIn” to me about once a week, agency leaders’ presence on social media is the topic of this week’s article.

I’m continuing my series of articles about getting out of the day-to-day by sharing four things I personally did at Rise at Seven, plus one more that anyone can do, if you don’t feel like you can go all in like I did.

Last week I shared what I think agencies can expect from the market going into 2026. This second week in January I’m talking about the second most important thing: what you do at the agency.

It’s my first day working after a Christmas break, so I’m summarising various conversations I’ve had with agencies and brands throughout Q4 2025 (and the odd message exchanged in the past 2 weeks).