Insights

Last week, I wrote about how hard attribution can be for a marketing agency. This week’s post is about what happened when that same client got back in touch after we’d started our own agency - and why we turned them down.

It isn't as simple as "new business makes the intro and then we close it". Marketing generates the leads...it's new business' job to collect. Here's what you need to know about attributing outbound.

You've left that big, bureaucratic business: yours will be agile and admin free. You won't make people fill in those pointless timesheets. Here's what you need to overcome.

In its second year of trading, Rise at Seven onboarded a new employee every single week for a full 12 months. We publicised this relentlessly, so no hard feelings if you think we celebrated this as an achievement. But headcount is not a goal in itself; it's a means to an end.