Insights

Many of the new business opportunities you lose (or most that you don’t hear back from) don’t go to other agencies…they go nowhere. Here are 5 trade-offs clients make when they choose not to give us (or someone else) the work.

Whenever anyone asks me to tell the story of Rise at Seven, I casually mention that we won global fashion brand Missguided when we were six weeks old and it never fails to get a reaction. This is the story of how that deal happened.

Several of my clients are hiring right now, so I’m returning to recruitment scorecards fairly often.

If you’ve ever thought to yourself “why am I the only one who seems to be thinking seriously about [new technology]?”...this one is for you.

I believe there are five simple questions with answers that, between them, decide almost everything about the agency’s strategy. This pricing question is one of them.

In a competitive pitch process, do you want to go first, last, or in the middle?

I’ve helped a handful of agencies to reposition themselves in the last few months and one question has been pretty consistent: should we say we’re “AI-enabled” (or “AI-first” or “AI-powered” or some variation)?

This isn’t an article on whether you should make redundancies (which is something I talk about with clients when necessary); it’s about passing on lessons I’ve learned from 3 redundancy processes that I’ve seen first hand.

I generally avoid telling any of my clients that they have to do anything and, since someone says “I know I should be more active on LinkedIn” to me about once a week, agency leaders’ presence on social media is the topic of this week’s article.

I’m continuing my series of articles about getting out of the day-to-day by sharing four things I personally did at Rise at Seven, plus one more that anyone can do, if you don’t feel like you can go all in like I did.